There are over 100,000 lawn care companies in America, employing over 913,480 individuals.
Needless to say, they each have their own unique approach to getting their name out there.
Today, I wanted to take a look at 4 ways that lawn care and landscaping companies use humor to get their name out there.
From punny names, and slogans to lawn mowing memes.
There are many methods that lawn care professionals use to get their name out there with humor. Let’s take a look at 4 of my favorite!
1. Humorous Advertisements
There are many ways that humorous advertisements can be used. The best part is a humorous advertisement can be really simple and cheap.
For example, Mark’s Lawn Care who simply put WEED in giant letters, and put his contact info below it.
It may not look like much, but this simple act of humor garnered Marks Lawn Care 51,000 upvotes on Reddit, and was likely seen by 10,000’s more!
That is only one example of a humorous advertisement that works!
Here’s the deal, when it comes to humorous advertisements I have not seen a more dedicated lawn care company than Grantlanta Lawn out of Atlanta, Georgia.
This guy is dedicated to” memeable” advertising.
“Grant”ed most don’t feel comfortable dedicating this much humor to their lawn care brand.
Yet, for Grant it works!
Not only do his ads catch the eyes of 1,000’s across Atlanta and many more across the internet.
Grant even scored an interview with NPR for his unique branding strategy.
Say what you will about maintaining a strictly professional brand, but humor has it’s place too.
2. Catchy Slogans
Catchy lawn care slogans are the most common form of humor when it comes to lawn care and landscaping company marketing.
Slogans are perhaps a good middle ground for those that aren’t willing to commit to a humorous company name.
A catchy and funny slogan allows a lawn care company to maintain a strong, strictly business brand, while still being able to express a sense of humor.
Some catchy, humorous lawn care slogans are:
- Always on the cutting edge.
- Some are experts in their fields, we are experts in the lawn.
- Mowing down the competition.
- Leave the dirty work to us.
- When the competition just doesn’t cut it.
There are countless humorous lawn care slogans.
Perhaps the best of them are those used in conjunction with a humorous business name.
3. Humorous Business Names
For those lawn care companies that want viral fame, and are willing to dedicate their entire business name to the matter. Consider a humorous name. This strategy takes commitment. But it works!
Think about it people love humor. One of the best ways to get your company noticed on a broad scale is through a creative company name!
Not only will you stand out from the crowd, people will remember you!
Here are 3 humorous lawn care company names guaranteed to crack a smile. more importantly, stick in your mind!
Lawn and Order-
Raleigh, NC
Lawn and Order out of Raleigh, North Carolina has been in business since 2005. Their name goes without explaining. The name is simple, and simply unforgettable.
The Sodfather
West Babylon , NY
Look, there is no shortage of creativity when it comes to lawn care businesses. The Sodfather out of Wet Babylon, NY is here to prove that. With another unforgettable name, that needs no explaining.
No Mow Worries Lawn Care
Jacksonville, Florida
Finally, out of Jacksonville, Florida is No Mow Worries Lawn Care. When it comes to having the lawn cared for, reliability is a huge concern! With a name like No Mow Worries, you feel that you are hiring a company that is reliable, and has a sense of humor!
4. Lawn Care Memes
For those that want to maintain a strictly professional brand, but still want to use humor.
There is the lawn care meme!
Lawn care and lawn mowing memes are a great way to engage with your audience. Simply put they are a great way to garner attention to your brand, and spread humor.
All without altering your actual brand!
People love memes, and whether you are on Facebook, Twitter, Pinterest or Instagram, a great way lawn care companies can spread their message.
Best of all, creating a custom meme is fast and easy with a meme generator, and if you add your lawn care companies watermark or contact info.
What’s the Bottom Line
As you can see there are really countless ways to spread humor and your grow your business all at the same time.
In my opinion, some of the best examples of humorous branding and marketing strategies are those made by lawn care and landscaping companies.
Whether it is just getting more sun, making awesome lawns or a more relaxed nature of business. Lawn care professionals have a better sense of humor than most.
Excellent! I love businesses that use humor for their copywriting and marketing. It’s such a breathe of fresh air. Everybody’s taking themself so seriously in the business world.
Thanks for the read : )
Jon